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Efficient
event CRM
for trade fair organisers and event management

The RUBIN Customer Relationship Management module for optimised sales processes

RUBIN Customer Relationship Management (CRM) actively supports sales operations. In addition to customer master data, order history is displayed centrally, potentials are defined, and campaigns are controlled. The CRM module provides various analysis options for targeting, acquiring and retaining the right customers. The automation of operations through freely definable workflows enables smooth sales processes and supports project, marketing and sales teams in maintaining a clear overview.

At a Glance: Advantages of event CRM software

Project acquisition especially for events

Focusses on the acquisition of projects, e.g. congresses.

Exhibitor potential evaluation

Full focus on retaining, acquiring and surveying exhibitor potential.

Flexible structure

Link any number of contact persons to company addresses. Any number and form of characteristics for classifying addresses. Link and visualise company and personal relationships.

Function-guided access

Change authorisations can be assigned to defined users or user groups for each address.

Active direct marketing

Personalised contact management (language selection, messaging) is supported for each address.

Comprehensive reports

Individualised queries across the entire portfolio for the purpose of potential analysis, lead nurturing or other sales processes.

Optimise customer relationships and increase the success of your trade fairs, with our leading event CRM software.

A functional overview of the event CRM software for trade fair, congress and event organisers

Additional modules

Convenient data transfer via the RUBIN webshop

Exhibitors can use the RUBIN webshops to conveniently book a stand and/or associated services (e.g. electricity, water, floor coverings or furniture). Depending on the individual configuration, the entered data is transferred manually or automatically back to the production system where it can be processed further.