RUBIN Customer Relationship Management (CRM) actively supports sales operations. In addition to customer master data, order history is displayed centrally, potentials are defined, and campaigns are controlled. The CRM module provides various analysis options for targeting, acquiring and retaining the right customers. The automation of operations through freely definable workflows enables smooth sales processes and supports project, marketing and sales teams in maintaining a clear overview.
Focusses on the acquisition of projects, e.g. congresses.
Full focus on retaining, acquiring and surveying exhibitor potential.
Link any number of contact persons to company addresses. Any number and form of characteristics for classifying addresses. Link and visualise company and personal relationships.
Change authorisations can be assigned to defined users or user groups for each address.
Personalised contact management (language selection, messaging) is supported for each address.
Individualised queries across the entire portfolio for the purpose of potential analysis, lead nurturing or other sales processes.
Additional modules
Exhibitors can use the RUBIN webshops to conveniently book a stand and/or associated services (e.g. electricity, water, floor coverings or furniture). Depending on the individual configuration, the entered data is transferred manually or automatically back to the production system where it can be processed further.
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